Your business goals hinge on a robust online strategy. But you have a diverse range of publication formats, multifaceted product development requirements and untapped markets. Then there are industry standards to meet, technological innovations to follow, ecommerce to conduct, a brand to build and an audience to develop. You want to bring all your content together under a single branded site, open new research paths, cement your place in the scholarly community and prepare for the future. Your goals are aligned and you seek a platform that is as unique as your business needs—but where to start?
Publishing Technology’s pub2web platform is a custom hosting solution that supports and delivers all the information you publish. The result of a multi-million dollar research and development program, pub2web has been built from the ground up using a powerful combination of industry standard architecture and semantic web technologies to showcase and connect all of your content, regardless of format or type. It provides you with online publishing essentials combined with an innovative approach to product development. With pub2web, you can maximize the visibility, usage and value of your content via semantic enrichment while optimizing your content licensing around flexible ecommerce and access controls.
Like many pub2web customers, including AIP, ASM, the UN, John Benjamins, the IET, Brill, SunMedia PierOnline, the OECD iLibrary, ICE Virtual Library, CNP eReading and our collaborative respiratory medicine pilot project, you can:
- Provide seamless access to all your content in all its formats
- Harness semantic discovery and drive usage with intuitive routes into research
- Easily repackage content and experiment with new business models
- Deliver content via desktop, tablet or smart phone
- Keep up with industry initiatives and evolve with emerging technology
Publishing Technology has helped more than 250 publishers of varying sizes deliver digital content over the last fifteen years. We understand your business and your customers. You want a solution to advance your overall strategy and evolving publishing enterprise, not simply an engineering fix. Let us provide the technical expertise, reassurance of a leading edge platform, foundation for future innovation and perpetual customer support so you can move your content forward.
Enrich your usage
Semantic enrichment opens new possibilities. With many searches conducted on the web or third-party databases, integrated data and linked concepts make your content easier to find. A comprehensive taxonomy, whether standard for your discipline or newly developed, drives text mining strategies and creates more intelligent support for search. But one size does not fit all. The pub2web platform is built on a semantic framework, providing a more interactive and engaging experience and driving users to your content. Publishing Technology was an early pioneer of semantic applications with our award-winning RDF triple Metastore. We can guide you in employing taxonomies, integrating resources and leveraging new relationships between concepts. Improved discoverability through semantic search, plus our industry relationships with link resolvers, databases, collaboratives, library discovery services and preservation agencies, boosts your usage and your revenue opportunities, whether through direct sales or advertising ROI.
Generate new revenue
Subscribers, readers, members, authors, editors, institutions and consortia all access content in unique ways with varying needs and spending habits. Access control, authentication and ecommerce strategies require close management to cater to your end users and capture opportunities for monetization. Meanwhile, multiple business models from standard subscriptions to deposit accounts to PDA must be supported. The built-in access and entitlement utility of pub2web recognizes your users in multiple ways, allowing you to shape content licensing around sales potential. Our data storage technology lets you break content down and sell it at the most granular level, permitting bundling and price setting based on variables. With our agile, industry compliant technology, you can maximize efficiencies by carrying identities across disparate systems (fulfilment, financial and CRM) and capture new revenue streams by creating targeted, timed offers with unprecedented flexibility.
Exploit all channels
Users want to access and read content anytime, anyplace, on any device. Your strategy must include mobile delivery, and that demands content optimization, APIs, HTML5 or native apps. With so many third-party developers, who do you trust and how do you avoid the costly “apps arms race?” The multi-channel publishing functionality of pub2web provides a seamless and integrated user experience regardless of how the reader is accessing content. Mobile optimization of desktop sites as standard ensures an elegant display on a variety of devices, while optional customized products provide access via native apps or generic web compatibility, regardless of device or operating system. We work with our trusted partners or third parties of your choice to develop the robust mobile experience that users expect and that truly works for your customers.
Know your audience
Digital publishing means more than just putting your content out there. You need to engage your users, requiring not merely a technology solution, but an understanding based on focus groups, usability testing and market research. Once live, your site must hold reader interest and keep giving visitors an incentive to return. Publishing Technology is the only partner with the breadth of industry perspective, global coverage and collaborative consulting services to develop a fully user-informed site. Our Publishers Communication Group (PCG) sales and marketing consultancy has been conducting market research and guiding publisher strategies around the world for over 20 years. Building your online presence around the full range of end-user research allows for synergies across disciplines and regions and provides new ideas for innovation. And by combining content with professional networks, you can optimize audience engagement and increase usage with standard features such as commenting, recommendations, enhanced alerting and personalization.
Stay ahead of the game
The industry and technology continue to evolve. As a publisher, you want to concentrate on your content, not on keeping pace with IT developments. Publishing Technology enables you to constantly improve your online offering and remain at the leading edge of emerging technology. Our continual platform improvements, agile methodology and perpetual customer service deliver you not only a robust, customized digital platform, but the knowledge transfer and empowerment to drive your strategy, remain out in front and grow with the future. As your long term partner, Publishing Technology will transform your business and move your content forward.