Grow Your Business

Our internationally recognized sales and marketing consulting arm, PCG (Publishers Communication Group), provides a range of services designed to support and drive your sales strategy. With local staff in the US and Europe, as well as in growth markets such as India, China and Latin America, PCG combines a breadth of over 20 years of sales, marketing and research experience with a depth of knowledge in scholarly publishing and the global library community. Take advantage of PCG’s connections, credibility and service to increase your sales, market your publications and connect with potential subscribers.

Visit the full PCG site to learn more about these specific services or continue reading to find out more about our approach.

Sales	Marketing	Research & Consulting
Multilingual telepromotion Lead generation Consortia sales Library visits Lapsed subscriber outreach Product launch campaigns Multilingual customer service	Pre-launch outreach to key customers Email promotion campaigns Development of collateral material Social media strategy Strategic PR schedule Representation at key conferences	Customized market research Gap analyses Focus Groups Surveys Market segmentation studies Consultation on business models

PCG > We’re here to help

Since 1990, PCG has worked closely with our clients to respond to, and even anticipate, the radical transformation of our industry. Our close, frequent contact with decision-makers has resulted in millions in revenue for our publishing clients. As a division of Publishing Technology, we have the backing and infrastructure of a leading international provider to the industry. Let us provide you with the team, expertise and direction to thrive in your traditional markets or go global with our expanding local networks in emerging countries.

Deploy a global sales force

You want to increase sales as efficiently as possible in a competitive, global and challenging marketplace. PCG sales representation services give you a world-class operation without the management headaches and long-term investment it would take to build one on your own. We can help you:

Sell to libraries, consortia and end-users
Upsell existing subscribers
Increase sales in emerging markets such as India, Brazil and China
Promote special offers and trial

Whether targeting end-users in established or developing markets, our local resources and native-language speakers in our Oxford, Boston, São Paulo, Delhi and Beijing offices have the world covered.

Motivate your target audience

PCG can help you reach out to end-users and key decision-makers with proven marketing campaigns that will:

Increase visibility of your publications
Strengthen your image
Reach more end-users
Develop new markets

Because we conduct business in ten languages across six continents, we can tailor your plan to match local needs. Beyond just making recommendations, we will execute marketing campaigns, from email and telemarketing to collateral, social media, PR and conference coverage.

Identify long-term opportunities

What are your customers reading? What is the correct price point? How do you make your online offer more appealing? PCG will formulate surveys, implement projects and identify recommendations that can make all the difference for your business. Use PCG to:

Analyze your market penetration
Assess a product’s potential
Understand your customers
Implement new strategies

Our industry veterans, drawn from the ranks of librarians, scholarly publishers and researchers, know which questions to ask, who to ask and how the answers can help you.

Click here to contact our publishing experts and learn how PCG can move your content forward.