Grow Your Business
Our internationally recognized sales and marketing consulting arm, PCG (Publishers Communication Group), provides a range of services designed to support and drive your sales strategy. With local staff in the US and Europe, as well as in growth markets such as India, China and Latin America, PCG combines a breadth of over 20 years of sales, marketing and research experience with a depth of knowledge in scholarly publishing and the global library community. Take advantage of PCG’s connections, credibility and service to increase your sales, market your publications and connect with potential subscribers.
Visit the full PCG site to learn more about these specific services or continue reading to find out more about our approach.
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PCG > We’re here to help
Since 1990, PCG has worked closely with our clients to respond to, and even anticipate, the radical transformation of our industry. Our close, frequent contact with decision-makers has resulted in millions in revenue for our publishing clients. As a division of Publishing Technology, we have the backing and infrastructure of a leading international provider to the industry. Let us provide you with the team, expertise and direction to thrive in your traditional markets or go global with our expanding local networks in emerging countries.
Deploy a global sales force
You want to increase sales as efficiently as possible in a competitive, global and challenging marketplace. PCG sales representation services give you a world-class operation without the management headaches and long-term investment it would take to build one on your own. We can help you:
- Sell to libraries, consortia and end-users
- Upsell existing subscribers
- Increase sales in emerging markets such as India, Brazil and China
- Promote special offers and trial
Whether targeting end-users in established or developing markets, our local resources and native-language speakers in our Oxford, Boston, São Paulo, Delhi and Beijing offices have the world covered.
Motivate your target audience
PCG can help you reach out to end-users and key decision-makers with proven marketing campaigns that will:
- Increase visibility of your publications
- Strengthen your image
- Reach more end-users
- Develop new markets
Because we conduct business in ten languages across six continents, we can tailor your plan to match local needs. Beyond just making recommendations, we will execute marketing campaigns, from email and telemarketing to collateral, social media, PR and conference coverage.
Identify long-term opportunities
What are your customers reading? What is the correct price point? How do you make your online offer more appealing? PCG will formulate surveys, implement projects and identify recommendations that can make all the difference for your business. Use PCG to:
- Analyze your market penetration
- Assess a product’s potential
- Understand your customers
- Implement new strategies
Our industry veterans, drawn from the ranks of librarians, scholarly publishers and researchers, know which questions to ask, who to ask and how the answers can help you.
Click here to contact our publishing experts and learn how PCG can move your content forward.